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Home/Daily Inspiration/Goodbye Paper Menus!!

Goodbye Paper Menus!!

by adminon 25 July 2014in Daily Inspiration No comment
When you sit down at the Supertree Restaurant by Indochine at Gardens by the Bay in Singapore, you’re in for a surprise. Instead of a traditional leather-bound menu, You will see an iPad encased in a futuristic aluminum case.

What you have in your hand is our app, iMenu!! You are going to see a whole lot of language options and detailed pictures and descriptions of the food selection. Don’t know what the ingredients and add on’s for a certain dish are? Worry not as the iMenu has a full description and preference option of each dish. All you have to do now is click and choose your order, and the order is sent across to the kitchen!! We have completely eliminated the need of a waiter to take your order.

During the beginning of the new millennium paperless offices were the fad and every company was trying their best to reduce their paper trail to the bare minimum. With today’s rising environmental risks, restaurants are ranked among the top consumers of paper. Removing the need for the paper menu and going digital is a simple step for restaurants to reduce their carbon footprint and takes us closer to a greener tomorrow!

While paper menus, which have been around for centuries, still dominate the restaurant world, a growing number of restaurants are singing the praises of tablets to better serve their customers.

Now that menus are going digital, plenty of apps and software are vying for restaurateurs’ attention. Techmetic’s iMenu is one of the most robust solutions available in today’s competitive market. It has intel on dishes and drinks, but diners can also use it to request a waiter’s attention, ask to speak with the chef and leave reviews for the management.

Empowering the diner turns out to be one of the greatest benefits, from the restaurant’s perspective. Reuters research articles show that customers tend to spend more when ordering from digital menus.

“I ordered extra appetizers and … drinks, which look better when you can see a photo, and the inviting descriptions that supersede the words of even the best servers,” says Goldstone, 51, who is chief executive officer of ScanMyPhotos.com in Irvine, California. (Source: Reuters)

Unlike menus printed on paper, electronic ones provide the opportunity for consumers to find out far more about the food and drinks and to see persuasive pictures. Celebrity chef Gordon Ramsay’s establishments, for instance, have wine lists that customers can search for food compatibility, taste, ratings, location and recommendations.

Our electronic menus also allow diners to pay without asking for the check. This can save a whole lot of time.

In an industry known for small profit margins and that is working its way through a difficult financial period, the prospect of getting customers to order more is a big draw.

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